Cempaka Belanda: Holland is a good brand, poorly sold

"A Summary" – Apr 2, 2011 (Kryon channelled by Lee Carroll) (Subjects: Religion, Shift of Human Consciousness, 2012, Intelligent/Benevolent Design, EU, South America, 5 Currencies, Water Cycle (Heat up, Mini Ice Ace, Oceans, Fish, Earthquakes ..), Middle East, Internet, Israel, Dictators, Palestine, US, Japan (Quake/Tsunami Disasters , People, Society ...), Nuclear Power Revealed, Hydro Power, Geothermal Power, Moon, Financial Institutes (Recession, Realign integrity values ..) , China, North Korea, Global Unity,..... etc.) - (Text version)

"The Timing of the Great Shift" – Mar 21, 2009 (Kryon channelled by Lee Carroll) - (Text version)

“ … Here is another one. A change in what Human nature will allow for government. "Careful, Kryon, don't talk about politics. You'll get in trouble." I won't get in trouble. I'm going to tell you to watch for leadership that cares about you. "You mean politics is going to change?" It already has. It's beginning. Watch for it. You're going to see a total phase-out of old energy dictatorships eventually. The potential is that you're going to see that before 2013.
They're going to fall over, you know, because the energy of the population will not sustain an old energy leader ..."

"Update on Current Events" – Jul 23, 2011 (Kryon channelled by Lee Carroll) - (Subjects: The Humanization of God, Gaia, Shift of Human Consciousness, 2012, Benevolent Design, Financial Institutes (Recession, System to Change ...), Water Cycle (Heat up, Mini Ice Ace, Oceans, Fish, Earthquakes ..), Nuclear Power Revealed, Geothermal Power, Hydro Power, Drinking Water from Seawater, No need for Oil as Much, Middle East in Peace, Persia/Iran Uprising, Muhammad, Israel, DNA, Two Dictators to fall soon, Africa, China, (Old) Souls, Species to go, Whales to Humans, Global Unity,..... etc.)

"The Recalibration of Awareness – Apr 20/21, 2012 (Kryon channeled by Lee Carroll) (Subjects: Old Energy, Recalibration Lectures, God / Creator, Religions/Spiritual systems (Catholic Church, Priests/Nun’s, Worship, John Paul Pope, Women in the Church otherwise church will go, Current Pope won’t do it), Middle East, Jews, Governments will change (Internet, Media, Democracies, Dictators, North Korea, Nations voted at once), Integrity (Businesses, Tobacco Companies, Bankers/ Financial Institutes, Pharmaceutical company to collapse), Illuminati (Started in Greece, with Shipping, Financial markets, Stock markets, Pharmaceutical money (fund to build Africa, to develop)), Shift of Human Consciousness, (Old) Souls, Women, Masters to/already come back, Global Unity.... etc.) - (Text version)

“… The Shift in Human Nature

You're starting to see integrity change. Awareness recalibrates integrity, and the Human Being who would sit there and take advantage of another Human Being in an old energy would never do it in a new energy. The reason? It will become intuitive, so this is a shift in Human Nature as well, for in the past you have assumed that people take advantage of people first and integrity comes later. That's just ordinary Human nature.

In the past, Human nature expressed within governments worked like this: If you were stronger than the other one, you simply conquered them. If you were strong, it was an invitation to conquer. If you were weak, it was an invitation to be conquered. No one even thought about it. It was the way of things. The bigger you could have your armies, the better they would do when you sent them out to conquer. That's not how you think today. Did you notice?

Any country that thinks this way today will not survive, for humanity has discovered that the world goes far better by putting things together instead of tearing them apart. The new energy puts the weak and strong together in ways that make sense and that have integrity. Take a look at what happened to some of the businesses in this great land (USA). Up to 30 years ago, when you started realizing some of them didn't have integrity, you eliminated them. What happened to the tobacco companies when you realized they were knowingly addicting your children? Today, they still sell their products to less-aware countries, but that will also change.

What did you do a few years ago when you realized that your bankers were actually selling you homes that they knew you couldn't pay for later? They were walking away, smiling greedily, not thinking about the heartbreak that was to follow when a life's dream would be lost. Dear American, you are in a recession. However, this is like when you prune a tree and cut back the branches. When the tree grows back, you've got control and the branches will grow bigger and stronger than they were before, without the greed factor. Then, if you don't like the way it grows back, you'll prune it again! I tell you this because awareness is now in control of big money. It's right before your eyes, what you're doing. But fear often rules. …”

Sunday, December 19, 2010

Holland is a good brand, poorly sold

RNW, 17 December 2010, By Maurice Laparlière

(Photo: Antje.de)

In the list of countries with the most attractive image, the Netherlands is in 12th place. This is quite a feat for such a small country.

But how should we promote the Holland brand? Hundreds of people from the marketing agencies, the civil service and business, who represent the Netherlands abroad have come together this week to discuss this issue.

Dutch perks

US historian and author Russell Shorto, guest speaker at the annual conference on the image of the Netherlands, thinks the Dutch reputation for “tolerance” is misleading. There are plenty of people in the Netherlands, especially in the more conservative areas, who couldn’t be characterised as particularly tolerant.

Mr Shorto, who has two children, would like to suggest another 'unique selling point' for the Netherlands. He was flabbergasted when he first received child allowance. One of the many perks the Dutch are entitled to.

Government funding to bring up your children is unthinkable in America. Fair’s fair, the Dutch pay quite a lot of tax for it. According to Mr Shorto, having a financial safety net eases a lot of social tension. The Dutch don’t have to worry too much about getting sacked or sickness insurance. And that makes them relatively relaxed.

Marketing

The figures are clear. The Netherlands has a large number of multinationals and is one of the world’s biggest investors. Far bigger that its tiny number of inhabitants warrants. For instance, worldwide the Netherlands is the second largest exporter of agricultural products.

In spite of all this, the Netherlands still has difficulty selling itself. Mark Zellenrath of engineering company Arcadis which helped out in the United States after hurricane Katrina saw what happened there.

“Everyone is glad that we helped. Americans watched how we went to work and took over. The Chinese are good at that too. People have no idea that the Dutch have a lot more technical solutions up their sleeves. A complete lack of marketing on our part.”

Solving impossible problems

The Netherlands is notorious for sending rival trade missions to foreign countries. First Japan gets a visit from a delegation from Rotterdam, and a day later it’s Amsterdam’s turn. The two delegations have no idea that they are fishing in the same pond. Totally confused, the Japanese go for the Spanish option.

Economic diplomacy can open doors, says Henk Jan Bakker, a foreign ministry civil servant.

“Even at the highest level, companies are helped. You would think top companies like Shell could look after its own affairs. Well, not always.”

In 2007, the company was confronted by lots of unexpected financial claims from environmental organisations, when it tried to invest in a large oil and gas project in Siberia.

The Dutch are also very good at solving seemingly impossible problems. Not just in the field of water management, but also in the area of logistics, agriculture and technology.

Refreshing

The delegates to the conference have agreed to be less modest in the future. They promise to be more concrete and give more examples of Dutch achievements and to embrace the new media. Next year, ‘Brand Holland’ will also be promoted via Twitter and Facebook.

So what makes Dutch trouble shooters so unique?

This is what I heard at the conference:

“Thanks to our tolerance and openness, the most junior employee is allowed to challenge the boss here. That can be very refreshing. But in a hierarchic culture, like in Germany, Sweden and America, that is unheard of.”

If you ask ten Dutch people “what makes us proud to be Dutch?” you’ll get ten different answers.

No one has a problem naming