Cempaka Belanda: Warning over 'lost generation' of marketeers

"A Summary" – Apr 2, 2011 (Kryon channelled by Lee Carroll) (Subjects: Religion, Shift of Human Consciousness, 2012, Intelligent/Benevolent Design, EU, South America, 5 Currencies, Water Cycle (Heat up, Mini Ice Ace, Oceans, Fish, Earthquakes ..), Middle East, Internet, Israel, Dictators, Palestine, US, Japan (Quake/Tsunami Disasters , People, Society ...), Nuclear Power Revealed, Hydro Power, Geothermal Power, Moon, Financial Institutes (Recession, Realign integrity values ..) , China, North Korea, Global Unity,..... etc.) - (Text version)

"The Timing of the Great Shift" – Mar 21, 2009 (Kryon channelled by Lee Carroll) - (Text version)

“ … Here is another one. A change in what Human nature will allow for government. "Careful, Kryon, don't talk about politics. You'll get in trouble." I won't get in trouble. I'm going to tell you to watch for leadership that cares about you. "You mean politics is going to change?" It already has. It's beginning. Watch for it. You're going to see a total phase-out of old energy dictatorships eventually. The potential is that you're going to see that before 2013.
They're going to fall over, you know, because the energy of the population will not sustain an old energy leader ..."

"Update on Current Events" – Jul 23, 2011 (Kryon channelled by Lee Carroll) - (Subjects: The Humanization of God, Gaia, Shift of Human Consciousness, 2012, Benevolent Design, Financial Institutes (Recession, System to Change ...), Water Cycle (Heat up, Mini Ice Ace, Oceans, Fish, Earthquakes ..), Nuclear Power Revealed, Geothermal Power, Hydro Power, Drinking Water from Seawater, No need for Oil as Much, Middle East in Peace, Persia/Iran Uprising, Muhammad, Israel, DNA, Two Dictators to fall soon, Africa, China, (Old) Souls, Species to go, Whales to Humans, Global Unity,..... etc.)

"The Recalibration of Awareness – Apr 20/21, 2012 (Kryon channeled by Lee Carroll) (Subjects: Old Energy, Recalibration Lectures, God / Creator, Religions/Spiritual systems (Catholic Church, Priests/Nun’s, Worship, John Paul Pope, Women in the Church otherwise church will go, Current Pope won’t do it), Middle East, Jews, Governments will change (Internet, Media, Democracies, Dictators, North Korea, Nations voted at once), Integrity (Businesses, Tobacco Companies, Bankers/ Financial Institutes, Pharmaceutical company to collapse), Illuminati (Started in Greece, with Shipping, Financial markets, Stock markets, Pharmaceutical money (fund to build Africa, to develop)), Shift of Human Consciousness, (Old) Souls, Women, Masters to/already come back, Global Unity.... etc.) - (Text version)

“… The Shift in Human Nature

You're starting to see integrity change. Awareness recalibrates integrity, and the Human Being who would sit there and take advantage of another Human Being in an old energy would never do it in a new energy. The reason? It will become intuitive, so this is a shift in Human Nature as well, for in the past you have assumed that people take advantage of people first and integrity comes later. That's just ordinary Human nature.

In the past, Human nature expressed within governments worked like this: If you were stronger than the other one, you simply conquered them. If you were strong, it was an invitation to conquer. If you were weak, it was an invitation to be conquered. No one even thought about it. It was the way of things. The bigger you could have your armies, the better they would do when you sent them out to conquer. That's not how you think today. Did you notice?

Any country that thinks this way today will not survive, for humanity has discovered that the world goes far better by putting things together instead of tearing them apart. The new energy puts the weak and strong together in ways that make sense and that have integrity. Take a look at what happened to some of the businesses in this great land (USA). Up to 30 years ago, when you started realizing some of them didn't have integrity, you eliminated them. What happened to the tobacco companies when you realized they were knowingly addicting your children? Today, they still sell their products to less-aware countries, but that will also change.

What did you do a few years ago when you realized that your bankers were actually selling you homes that they knew you couldn't pay for later? They were walking away, smiling greedily, not thinking about the heartbreak that was to follow when a life's dream would be lost. Dear American, you are in a recession. However, this is like when you prune a tree and cut back the branches. When the tree grows back, you've got control and the branches will grow bigger and stronger than they were before, without the greed factor. Then, if you don't like the way it grows back, you'll prune it again! I tell you this because awareness is now in control of big money. It's right before your eyes, what you're doing. But fear often rules. …”

Saturday, April 10, 2010

Warning over 'lost generation' of marketeers

Z24.nl, 06-04-2010

The outgoing marketing chief of Unilever has warned of a "lost generation" of brand managers who do not understand the web and social networks.

In his final interview before retiring, Simon Clift said he believed public relations agencies were best placed to profit from the rise of Facebook and Twitter, as traditional advertising agencies struggle to adapt to the digital world.

Mr Clift, 52, has been at the company for 28 years, much of it in the consumer-goods group's personal care division. He has held a senior marketing role for the past decade, overseeing award-winning campaigns such as Dove’s Real Beauty and Persil's Dirt is Good.

That time has also seen traditional marketing techniques revolutionised by the web and consumers empowered by the ability to research and publish their views online.

Greenpeace

Unilever, which commands one of the world’s largest advertising budgets, itself felt this most acutely when Greenpeace accused it of using palm oil from unsustainable sources with a YouTube spoof of a Dove ad.

Mr Clift said: "There is a lost generation of marketeers. If you are 25 or 20, you know this stuff – you are brought up with Facebook and YouTube. If you are 50, you see your kids do it. Most of our brands are managed by people who have had to learn it."

Unilever has encouraged its staff to use sites such as Twitter and Facebook themselves, to understand them better and help them "live the space".

Mr Clift said: "The people who have most needed it are the people aged between 30 and 45, running global brands because they grew up after it and haven't seen their kids doing it".

Ahead of competitors, behind consumers

"We are all learning. Unilever is ahead of much of the competition but behind consumers, which for marketers is not a comfortable place to be."

The agencies that work for Unilever, creating and planning its campaigns, are also involved in this "really rapid catch-up", he said. "We built our business on brilliant use of television. You can’t immediately change your competence."

PR agencies are taking an early lead in the social-media world, Mr Clift said. "PR used to be considered the poor relation of advertising. I think you could argue that word of mouth has always been the most effective form of communication. Digital PR is like word of mouth on steroids."

Keith Weed, Mr Clift’s successor as chief marketing officer, will also be in charge of communications at Unilever, reflecting the blurred lines between PR and traditional advertising.

Consumer goods companies have been slower than other industries, such as automotive and telecoms, to understand the importance of the web as a marketing tool. It does not reveal the proportion of its €5.3bn (£4.7bn) marketing budget that is spent online, Unilever doubled its digital investment in 2009 over the prior year and intends to double it again in 2010. "We are closing the gap", said Mr Clift.

But advertisers of all stripes are still experimenting with how best to position their brands on sites such as Facebook, where people are more used to chatting to friends than receiving commercial messages.

Mr Clift said: "We are finding social media the biggest challenge of all because there is a question to be raised about whether you have any right to be there."

Brands such as Ben & Jerry’s ice-cream have run successful campaigns on Facebook, and he has worked closely with the site’s senior management, but Mr Clift admits Unilever has "no idea about the value of paid advertising on Facebook at the moment".

He said: "What is fascinating and scary is the nature of brands is changing."

"That requires a cultural change for companies like Unilever. We have to listen to genuine customer concerns. Companies aren’t set up for that."

BY TIM BRADSHAW, Financial Times

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