Cempaka Belanda: World Water Day: Why business needs to worry

"A Summary" – Apr 2, 2011 (Kryon channelled by Lee Carroll) (Subjects: Religion, Shift of Human Consciousness, 2012, Intelligent/Benevolent Design, EU, South America, 5 Currencies, Water Cycle (Heat up, Mini Ice Ace, Oceans, Fish, Earthquakes ..), Middle East, Internet, Israel, Dictators, Palestine, US, Japan (Quake/Tsunami Disasters , People, Society ...), Nuclear Power Revealed, Hydro Power, Geothermal Power, Moon, Financial Institutes (Recession, Realign integrity values ..) , China, North Korea, Global Unity,..... etc.) - (Text version)

"The Timing of the Great Shift" – Mar 21, 2009 (Kryon channelled by Lee Carroll) - (Text version)

“ … Here is another one. A change in what Human nature will allow for government. "Careful, Kryon, don't talk about politics. You'll get in trouble." I won't get in trouble. I'm going to tell you to watch for leadership that cares about you. "You mean politics is going to change?" It already has. It's beginning. Watch for it. You're going to see a total phase-out of old energy dictatorships eventually. The potential is that you're going to see that before 2013.

They're going to fall over, you know, because the energy of the population will not sustain an old energy leader ..."

"Update on Current Events" – Jul 23, 2011 (Kryon channelled by Lee Carroll) - (Subjects: The Humanization of God, Gaia, Shift of Human Consciousness, 2012, Benevolent Design, Financial Institutes (Recession, System to Change ...), Water Cycle (Heat up, Mini Ice Ace, Oceans, Fish, Earthquakes ..), Nuclear Power Revealed, Geothermal Power, Hydro Power, Drinking Water from Seawater, No need for Oil as Much, Middle East in Peace, Persia/Iran Uprising, Muhammad, Israel, DNA, Two Dictators to fall soon, Africa, China, (Old) Souls, Species to go, Whales to Humans, Global Unity,..... etc.)

"The New Paradigm of Reality" Part I/II – Feb 12, 2011 (Kryon channelled by Lee Carroll)

(Subjects: Who/What is Kryon ?, Egypt Uprising, Iran/Persia Uprising, Peace in Middle East without Israel actively involved, Muhammad, "Conceptual" Youth Revolution, "Conceptual" Managed Business, Internet, Social Media, News Media, Google, Bankers, Global Unity,..... etc.)

(Live Kryon Channelings was given 7 times within the United Nations building.)

"Demystifying the future" + "Physics in the next 500 years"(#) - May 16-17, 2014 (Kryon Channelling by Lee Carroll) - (#) (This channel will become a historical channel in the future, prove that Kryon is a real communication from the Creative Source/God to Humanity - "Our Family") - (Text version "Physics in the next 500 years")

1 To see and measure multi-dimensional/quantum physics, instrument (super-cooling quantum plasma lens)

2 Two more laws of multi-dimensional physics revealed: explanation of dark matter & acknowledgement of free energy (controlling mass)

3 God in the atom. God has - provable - part in physics. Intelligent/benevolent design. (Will bring religion and science together)

4 Human Consciousness is an attribute of physics. (Pleiadians - Humans ancestors / Humans free choice only planet in the Milky Way Galaxy. Other galaxies have their own spiritual systems and physics)

5 Coherent DNA. Multidimensional DNA coherent between dimensions will give Enhanced DNA

"THE BRIDGE OF SWORDS"– Sep 29, 2012 (Kryon Channelling by Lee Carroll) - (Text version)

“… What have we told you about the bridge? Actually, not much except that in crossing the bridge, the old energy ones were not going to like it. Old energy does not want you to escape! Old energy doesn't want you to cross the bridge because it can't cross. Did you know that? It can't cross. The old paradigms of Human nature that you've known all of these millenniums have to stay on the old side of the bridge. It cannot cross, for the bridge rejects all that is not in love, compassion and light. Those things that are dark, including Human nature of the past, will not be able to go. But the ones I speak to right now are already on the bridge. That was your design, old soul, and those are the words that are ringing in your ears to this day and the ones given at the wind of birth, that this might happen in your lifetime. So what's going to happen next?

Swords

Let us talk about the swords: When you hear the word sword, the first thing that occurs to you is battle. The Bridge of Swords is a battle and we told you that as well. Swords are metaphoric and they mean many things, so let us describe the things we mean them to say to you.

Number one: They are indeed a weapon in a battle. There is a battle coming. "Kryon, does that mean there's going to be a war?" Potentially, yes. Right now we will tell you that the Middle East cooks itself. You've noticed, haven't you? What do you know about the Middle East, dear one? Let's start examining things for a moment. What energy did you grow up in? What was the energy of the Middle East? In the '40s, what was the energy? With the establishment of the state of Israel, you built a wall of hate, both sides. The wall was so thick that the children of both sides were taught to hate one another as soon as they were able to understand the language. They were told who their enemies were. Now, where were you then?

Some of you weren't here yet. By the time you arrived, in your youth, were you aware of the Middle East? Not particularly. "What's the hatred about?" you might ask. What if I told you it's about a family feud? Two sons of a Jewish master are involved. One founded the Arabs and one remained a Jew. They don't want to hear this, but they are all Jews. (Don't tell them this.)

If you look at the lineage, it's pretty obvious and yet it's a complete and total set-up for either solution or war. The set-up would have this world ending in a conflagration that would have been brought about by this hatred. That's in the prophecy of Nostradamus and your scripture, but it is no longer the prophecy of the planet. Yet the hatred still exists. The hatred is as great today as it was then, but where was all the terrorism 40 years ago? It was isolated.

Those in Israel and Palestine and surrounding areas took the brunt of it, but now it's seemingly everywhere - and you're worried. Why would this be? The answer is that the old energy was happy to have this hatred contained, for it would keep it going and never involve outsiders. Outsiders tend to bring unwanted light to the party. Suddenly, the whole earth is involved and can see the entire scenario before them. The old guard wants war, just like all the eons before them. The ones on the bridge are holding the light and showing the earth how to cross. Even many younger ones in Israel and Palestine and Iran are holding light! It's all around the old guard and they are furious, for they are losing the "battle of hatred." …”

"The Recalibration of Awareness – Apr 20/21, 2012 (Kryon channeled by Lee Carroll) (Subjects: Old Energy, Recalibration Lectures, God / Creator, Religions/Spiritual systems (Catholic Church, Priests/Nun’s, Worship, John Paul Pope, Women in the Church otherwise church will go, Current Pope won’t do it), Middle East, Jews, Governments will change (Internet, Media, Democracies, Dictators, North Korea, Nations voted at once), Integrity (Businesses, Tobacco Companies, Bankers/ Financial Institutes, Pharmaceutical company to collapse), Illuminati (Started in Greece, with Shipping, Financial markets, Stock markets, Pharmaceutical money (fund to build Africa, to develop)), Shift of Human Consciousness, (Old) Souls, Women, Masters to/already come back, Global Unity.... etc.) - (Text version)

“… The Shift in Human Nature

You're starting to see integrity change. Awareness recalibrates integrity, and the Human Being who would sit there and take advantage of another Human Being in an old energy would never do it in a new energy. The reason? It will become intuitive, so this is a shift in Human Nature as well, for in the past you have assumed that people take advantage of people first and integrity comes later. That's just ordinary Human nature.

In the past, Human nature expressed within governments worked like this: If you were stronger than the other one, you simply conquered them. If you were strong, it was an invitation to conquer. If you were weak, it was an invitation to be conquered. No one even thought about it. It was the way of things. The bigger you could have your armies, the better they would do when you sent them out to conquer. That's not how you think today. Did you notice?

Any country that thinks this way today will not survive, for humanity has discovered that the world goes far better by putting things together instead of tearing them apart. The new energy puts the weak and strong together in ways that make sense and that have integrity. Take a look at what happened to some of the businesses in this great land (USA). Up to 30 years ago, when you started realizing some of them didn't have integrity, you eliminated them. What happened to the tobacco companies when you realized they were knowingly addicting your children? Today, they still sell their products to less-aware countries, but that will also change.

What did you do a few years ago when you realized that your bankers were actually selling you homes that they knew you couldn't pay for later? They were walking away, smiling greedily, not thinking about the heartbreak that was to follow when a life's dream would be lost. Dear American, you are in a recession. However, this is like when you prune a tree and cut back the branches. When the tree grows back, you've got control and the branches will grow bigger and stronger than they were before, without the greed factor. Then, if you don't like the way it grows back, you'll prune it again! I tell you this because awareness is now in control of big money. It's right before your eyes, what you're doing. But fear often rules. …”

Monday, March 22, 2010

World Water Day: Why business needs to worry

BBC News, VIEWPOINT, by Peter Brabeck-Letmanthe, Chairman, Nestle S.A.

Global water requirements ... will be 40% greater than what can currently be sustainably supplied

Monday is World Water Day, but I suspect relatively few will have noticed.

While the world is rightly moving to address the challenges presented by climate change and depleting supplies of fossil fuels, the same awareness and consensus does not exist when it comes to addressing our usage of water. Yet the harsh fact is that we will probably run out of water long before we run out of fuel.

We need to act fast, now.

Most people equate water consumption with what they use in their homes and places of work, but the challenge facing the globe goes much, much further than that. The 2030 Water Resources Group, a collaboration between the private and social sectors to discover solutions to combat water scarcity, estimates that global water requirements will grow by over 50% over the next 20 years. Such levels of usage will be 40% greater than what can currently be sustainably supplied.

Of course this global figure is an aggregation: at a more local level the situation is far worse. For example, by 2030 one third of the global population, mainly concentrated in developing countries, will have only half the amount of naturally renewed water available they need.

More than tap

Efficiency in water usage is not improving fast enough

What most consumers might not be aware of is that agriculture accounts for 70% of global water usage today, and how the need to feed the growing population of the world will put an even greater strain on already scarce water resources.

And in recent years food and water supplies have also been significantly affected by the use of agricultural land and resources on the production of biofuels.

The 2030 Water Resources Group also predicts that industrial use of water will almost double by 2030. It currently accounts for 16% of total usage - more than half of it for energy production - and this will grow to a projected 22% by 2030 with China alone accounting for 40% of the additional demand.

The challenge facing governments, businesses and - arguably - all of us, is how to close the gap in supply in a way that is both environmentally sustainable and economically viable. At the moment we are coping by 'borrowing' water supplies from non-replenishable aquifers or from water reserved for environmental needs, an approach which is clearly not a long-term solution.

Crop per drop

Efficiency lies at the heart of debate, just as with climate change. Yet while great strides have been made around carbon, the track record of water efficiency from both agriculture and industry does not inspire confidence: between 1990 and 2004 the annual rate of efficiency improvement in both sectors was approximately only 1%.

Agricultural productivity has the potential therefore to play a fundamental role and increasing the "crop per drop" is vital, particularly in the developing world.

There are measures such as no-till farming, improved drainage and utilisation of the best seeds that may even have a positive return for farmers. The water cost curve of the 2030 Water Resources Group shown in this document provides the tools for comprehensive, cost effective strategies.

Microfinance

Within an overall strategy, the buyers of the farmers' produce can also play their part by offering their suppliers training, technical assistance and even microfinance to help them improve water efficiency. This is an approach we have taken at Nestle where, for example, we provide more than $30m worth of micro-credit loans yearly to more than 600,000 farmers worldwide.

Just as microfinance can help farmers, policymakers, financiers and the private sector can do more to ensure that those willing to improve their water footprint at the macro level are given the opportunity - and capital - to do so.

Efficiency must also be a focus for industry and those responsible for planning and managing economic development. Companies and governments are often quick to trumpet their energy efficiency achievements, but too few have taken the same approach with water.

Water shortages are more pressing than climate change

The sooner governments, industry and consumers start to see the links between energy, food and water security, and how policies in one area affect another, the more likely it is that water scarcity will get the profile it deserves and that we start acting decisively to assure the sustainability of humankind's most precious resource, water.

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