PwC reckons on recovery of television advertising

DutchNews, September 27, 2017

Photo: Depositphotos.com

The sharp decline in television advertising in the Netherlands is of a temporary nature, consultancy PwC told the Financieele Dagblad on Wednesday. 

In its annual forecast for the media sector, PwC said the TV spend would decline by a maximum €70m to some €920m this year. The company said this should be regarded as a wake-up call for the TV industry which has never before witnessed a decline in the advertising spend. 

PwC noted a big increase in delayed viewing such as ‘programme missed’ and films as well as Netflix. Young people are tuning in on YouTube films, Instagram and Snapchat. 

The drop in TV advertising was more than compensated for by a strong increase in advertising on the internet, the consultancy said. 

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"From Dark to Light" + "Discovery", US (3), June 24 - 25, 2017 (Kryon Channelling by Lee Carroll)  (Text version "From Dark to Light") 

"... Marketing the Drama and Unseen Truth

Number three: There are some very old energies in your society and in your culture that have always been the same and represent past Human nature, and you have to decide what to do with them. You may not be able to change them, but you have a choice on what to do with them.

If you believe in the shift and you are starting to think more positive, then let me tell you something that will help. There is light on this planet that is not being reported. There is the beginning of high consciousness ideas and new thought about the future of humanity in very powerful places. These are seeds of new thought that are beginning to grow, and some of them make so much sense and are elegant, yet you'll never know about them. The reason? Your media is filled with the old dark consciousness of drama above all else and many of you willingly create a platform to sustain it.

Some of you will come home from work and feel it's a nice idea to turn on the media and watch all of the horrible things that happened on the planet that day. Perhaps you don't want the news, so you go for entertainment instead. So you turn on a program where you can watch families in drama, arguing and complaining. What I'm telling you, dear ones, is that your media is broken, and you watch it anyway.

Right now, it continues in the old energy and the management in charge thinks it knows best what you and your neighbors want. So it's going to deliver darkness on a regular basis, and if there's nothing dark, it will create it for you. That is what you're faced with. Here is my advice. Select the media carefully that you believe is true and accurate. Wouldn't you rather have fun things to watch? Perhaps you'd like to watch cute pets or animals doing fun things? How about children doing amazing and hilarious things, or great stories of heroism with uplifting endings? How about amazing nature or comedy that is hilarious? Right now with new devices, you can see all of that as much as you want, without commercials. This is the newest trend and evolution of your media selection - personal control over programs in your home, without commercial interruption. Did you see this happening and wonder why now?

So the solution to drama-biased media is simple: Don't watch or listen to standard broadcast! Instead, find out about the alternates and be selective. Select news that is less biased in bringing you full-time drama. Of course, you need to stay in touch with what is happening, but you don't have to accept a program that is dedicated to enhancing and promoting the drama of the day and making it worse - or that gives no news at all about the good things going on.

I say this because broadcast not only is broken, it's dangerous, since it gives false impressions of the overview of the planet. They are stuck in the old energy and haven't caught up yet with the overview of what might really be happening on the planet. Not yet. Even the channels that will give you supposedly good education and history are biased in ways that you would not even expect. They continue to believe in slanting even historic or documentary stories to be horrific and dark. They believe that is what people really want.

What would happen if these companies started programming things people really wanted to watch? What would happen is exactly what they want, and their revenues would go up! I hope they're listening. There will come some day, dear ones, where there'll be more than one good news channel and you can tune in to hear the most heroic and heart-rendering things that have happened on that day on the planet. It will be balanced, perhaps with some other things that also happened. But it will be a balance that you have not seen yet anywhere. ...."